Maclaren is a premier British parenting lifestyle company that produces the world’s most safe, durable, innovative and stylish baby buggies, strollers and carriers. Since 1965, Maclaren buggies are known for their outstanding quality, safety and durability, combining a lightweight frame and compact one-hand fold with durable fabrics and styling details for the ultimate in comfort and performance. 

 

It is important for Maclaren that online orders from dealers can directly be processed by its ERP system. Since Maclaren used Microsoft Dynamics NAV, it was an easy decision to go with Sana Commerce. The Sana Commerce B2B Sales Portal is seamlessly integrated with Dynamics NAV and is simple, easy-to-use and directly pulls information from NAV.

 

The Sana Commerce business-to-business Starter Site creates a structured order entry process for customers and sales agents. A clear online overview of all products and their availability makes ordering the right product easier. Through simple modifications to the Starter Site, specific rules were put in place, which greatly increased the accuracy of order information. Now, the user-friendly order form makes it easy for dealers to order multiple products on a single form, in the desired numbers.

 

Another prerequisite from Maclaren was the need for a user-friendly and good looking Sales Portal. This was executed by one of Sana’s partners ISM eCompany. ISM eCompany delivered the business-to-business shop in the current style of Maclaren. With this style, the high quality products are perfectly shown in its own right in the B2B environment. For dealers, it is now very easy to order quickly. “I would like to thank Sana and ISM eCompany, and their respective teams, on ensuring that Maclaren now has a system that is best-of-breed in our industry. A lot of hard work has gone into this under very tight deadlines and this is fully acknowledged by Maclaren.” said Fletcher Ng, Global IT Director at Maclaren.

 

Maclaren’s B2B web shop is now available to all dealers in the United States. Based on the use Sana Commerce, Maclaren wishes to increase the number of countries from one to approximately fifteen in the near future.